3 main reasons people don’t read your online articles
One of the most overused terms I see on the internet nowadays is “clickbait”.
Although a lot of people do, unfortunately, use sensational language and imagery to get people to click on garbage articles (frequently written with AI) that don’t deliver any value, many elitists have co-oped the term to encompass everything that isn’t a haughty thinkpiece on some obscure topic that nobody really cares about.
And while focusing on elitist topics and writing styles may give you a “boost” in some situations, it’s likely doing you a disservice in the long run.
Listen — there’s a reason popular writers and media organizations write and promote their articles in certain styles … because it’s content regular people actually want to read.
Now I’m not advocating putting out junk articles.
I can’t stand lazy work.
Every article I write, I do so with full effort and believing I’m delivering something of value to my audience (whether it be great information or interesting entertainment).
My read ratios and times are relatively outstanding as a result.
But I won’t apologize for formatting and promoting my articles in ways that get clicks, because if you can’t get clicks, you can’t get reads.
People often ask me for advice on how to be more successful as an online writer, and I could go on for days and days touching on myriad topics (I have some 60 videos on my YouTube channel and an entire publication on this very topic).
Today, however, I thought I’d drill down and give you 3 quick formatting tips that could increase the odds people actually find your work and then get through more of it.
