One of the most common complaints from content creators is that their work is getting buried by this or that algorithm.
Most of the time, the reality is that your work isn’t being seen because:
Your audience is still small
Your niche is too limited
The work isn’t good
Your headline and image choice are poor, reducing the odds of a clickthrough
Well, from now on, there won’t be any mystery about it.
Medium just launched a new stats package for writers today, and I think it’ll be extremely valuable to anyone looking to improve their performance on the platform.
Let’s discuss the changes and how you can use them to boost your own numbers.
What has changed with Medium stats in September 2025?
The biggest change is that you can now see how widely your story is being distributed.
Just as YouTube shows you the number of impressions your work received and your clickthrough rate, Medium now reveals the same info.
Rather than “impressions”, Medium refers to this distribution stat as “Presentations”.
So far, this is only viewable on desktop and not in the app.
Let’s start with the main stats page, using my dashboard through nine days in September:
It also adds the number of followers and subscribers you’ve gained for the month, which removes the necessity for you to click to a separate “audience stats” page.
Now here’s where things get really fun.
Here’s what it looks like on a story stats page:
With the addition of the followers and subs gained columns, it’s now easier to determine the true value of your story.
But the real power lies in the Presentations and click-through rate stats.
How to use Medium’s new stats to improve your performance
If you’ve followed me for any amount of time, you know I harp ad nauseam about the importance of reviewing your work constantly to determine what’s working, what isn’t, and how you can adjust.
Here’s an example:
You feel like you wrote a great story but nobody’s reading it, so you open up your story stats to figure out what’s going on.
Your reader retention is fine, but you notice your click-through rate is very low compared to some other articles you’ve written.
So what’s the problem?
I’d guess in that case that you’ve either chosen a crappy picture or slapped an unclear or confusing headline on the piece.
What’s the solution?
How about going back over your stories that had great click-through rates and really paying attention to what grabbed your attention about them?
Then simply do more of what’s working and less of what isn’t!
These new stats really are a great tool for people who have the drive to take advantage of them.
Publish Every Day project update: 689
I’m trying to see if I can make enough money to quit commuter life within a year by publishing every day on various platforms and putting my earnings into passive income investments.
How much I need to retire: $250 CAD per day
What I earned this week (daily average): $159.04 (Medium) + $0.09 (YouTube) + $2.45 (Substack) = $161.58 average
What I’ve published recently
Medium:
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YouTube:
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