I recently set an earnings record for myself writing at Medium.com.
As you’ll know if you read my July earnings recap and tutorial, for the first time ever, I crossed the $5,000 USD mark ($5,050 to be exact), thanks to a mix of new hits and some viral stories with staying power.
It was a great example of why I love the content business so much: the limitless potential for passive income.
I don’t mean to suggest that the business itself is passive.
Quite the contrary, actually … it’s a lot of work and it takes a ton of consistency and self-directed improvement to build the kind of momentum you need to do earnings numbers like mine.
But it’s passive in the sense that, once you publish something - an article, a video, an e-book - it becomes like your little employee.
Every day, it goes out into the world on your behalf, and every night it comes home with a little (or a lot) of money.
As such, much of your earnings will come from stuff you wrote months and even years ago.
While this tutorial series focuses on my best- and worst-earning stories from the month of August, the reality is that most of my earnings in that month came from posts published in April, May, June, and July.
I think that’s really important to keep in mind.
Some people will look at these posts and the numbers I do and take a crack at writing on Medium.
Then, a couple of weeks later, they’ll up and quit because they aren’t making thousands of dollars.
Listen, the content race is a marathon, not a sprint.
I’m coming up on 600 posts on Medium since I started there in August of 2022 and I now have 41,000 followers.
That wasn’t built overnight … it was built over three years.
Every post I write builds momentum for the next one.
So let’s get to work.
August Medium earnings recap
OK, let’s start with my overall earnings in August of 2025.
First, here’s how many views I managed:
And here’s how much I earned for those views:
This was another great showing as my July momentum carried over and was helped along by a few new hits in August.
Here’s a look at my best-performing story of the month.